What works, and what doesn't yet.

Accessibility here is treated as part of building a page, not a pass made over it afterwards. When we add a section to the theme, it is expected to work from the keyboard, to read sensibly out loud, and to survive being zoomed. When it does not, that is a bug, and it goes on the same list as any other bug.

We are a small shop. That means fixes are quick when they are small and slower when they are structural, and it means we cannot promise a perfect result on every page at every moment. What we can promise is that we will tell you the truth about the state of it, answer when you write, and never leave you without a way to buy the pen.

We aim for WCAG 2.1, level AA — the Web Content Accessibility Guidelines published by the W3C, and the level referenced by EN 301 549 and by most national accessibility law.

Our current position is partial conformance. The greater part of the site meets level AA. The exceptions are set out under known limitations below.

How we check, plainly. We test as we build: walking each template with the keyboard alone, running an automated checker over every page type, measuring colour contrast against the palette before a colour goes into the theme, reading pages aloud with a screen reader, and resizing to 200% and 400% to see what breaks.

This is a self-assessment. It was last carried out on [Date of the last review], using [Browsers, devices and assistive technology used]. No external organisation has audited or certified this site, and we will not imply otherwise. Automated tools catch perhaps a third of real problems, which is precisely why the reporting route further down matters more than any score.

Anything you can do with a pointer should be possible from the keyboard.

• Every link, button, form field and accordion can be reached with Tab and operated with Enter or Space.
• A skip link is the first item in the tab order on every page. Press Tab as a page loads and you can jump past the navigation straight to the main content.
• The focus outline is visible and deliberate — a solid ring in the accent colour, held clear of the element so it is readable on light, cream and dark sections. We never switch it off.
• The basket drawer and the mobile menu open from the keyboard and close with Escape as well as with their close buttons.
• Focus order follows the reading order of the page. Nothing important is reachable by hover alone.

Known rough edge: after the basket drawer closes, focus returns to the top of the page rather than to the button that opened it. It is on the list.

Colours are checked before they enter the theme. Body text is measured against its background for the AA minimum of 4.5:1, and large headings for 3:1, in every colour scheme the sections use. The greys we watch hardest are the quiet ones — captions, field hints, the small print under a price — because those are the easiest to get wrong and the easiest to miss.

Text is set in relative units, so it grows with your browser's text size and with zoom. Layouts are built to reflow rather than to scroll sideways: at 200% the page becomes a single column and stays usable. Line length is capped so that a paragraph does not run the full width of a large screen.

We do not set body copy as images, so nothing important disappears when images fail to load or when you override the colours with your own stylesheet. Links inside body text are underlined as well as coloured — colour is never the only signal that something can be clicked.

Product photographs carry alternative text that describes the pen and the finish, so a screen reader announces something more useful than a filename. Where an image is genuinely decorative, it is marked as decorative and skipped rather than described — a gallery thumbnail that repeats a photo already described should not be read out a second time.

Icons are decorative and hidden from assistive technology. Where an icon is the only thing inside a button — the basket, the search, the menu — that button carries its own text label for screen readers.

Alternative text is written by hand for each image in the theme editor. If you meet one that is missing, unhelpful, or plain wrong, tell us the page and we will rewrite it; that is a fix measured in minutes.

Every field has a visible label, joined to its input in the markup, so tapping the label moves focus into the field and a screen reader announces the two together. Labels are real labels — we do not use placeholder text in their place, because placeholders vanish the moment you start typing.

Name, email, phone and address fields carry autocomplete attributes, so a browser or password manager can fill them for you. Required fields are marked as required in the markup as well as on screen.

Known rough edge, said plainly: when the contact form is submitted with something missing, the error appears as a message at the top of the form rather than beside the individual field. If you are using a screen reader you may have to hunt for which field it means. Improving this is on the list.

The site has a fair amount of movement in it — sections that fade in as you scroll, a scrolling strip of text, paper that appears to feed out of the printer, and a pen that turns slowly on the product page.

All of it respects prefers-reduced-motion. If your operating system is set to reduce motion, the reveal transitions are switched off and content is simply there, the scrolling strip stops, the paper animation stops, and the 3D pen holds still. Smooth scrolling is disabled too, so jumping to an anchor is instant rather than a glide.

Nothing on the site flashes, blinks or strobes, and nothing plays automatically with sound. No animation loops for more than five seconds without either stopping or being something you can ignore entirely, and no essential information is carried by movement alone.

Each page has one first-level heading that names the page, and the headings under it descend in order without skipping a level, so a screen reader's heading list reads like a table of contents. Long documents like this one also carry a real contents list at the top, with anchors you can link to directly.

The page is built from landmarks — a banner, a navigation region, a single main region and a footer — so you can jump between them rather than tabbing through everything. Lists are marked up as lists. Where a table of specifications is shown, its column headings remain in the accessibility tree even when they are hidden visually.

Buttons, links and form controls are sized so they can be hit comfortably on a touchscreen, with at least 44 by 44 pixels of target and space between neighbouring targets. Every page has a title that says which page it is, and the site is written in English with the language declared in the markup.

These are the parts we know fall short. They are listed here rather than buried, and each one has a way round it.

• The rotating 3D pen. The pen that turns on the home and product pages is decorative. It is hidden from screen readers on purpose, because reading out a rendering frame by frame helps nobody. Everything it shows — the finish, the window, the length, the weight — is written in the product text and in the specifications underneath.
• The app interface mock-ups. The phone screens illustrating the companion app are images, treated as decorative. The steps they picture are described in words in the surrounding text, but the wording inside those screenshots is not available to a screen reader.
• The product page is dense. It is a long page, and reaching the specifications or the reviews from the top means a good deal of scrolling or tabbing. The in-page links help; the underlying length is a design we have not yet solved.
• Focus return after closing the basket drawer, and form errors summarised at the top rather than at the field, both described above.
• Zoom above 300% pushes a few of the wider specification blocks into sideways scrolling on small screens.

If something is missing from this list, it is because we have not found it yet, not because we are hiding it. Tell us and it goes on the list.

Some of what you see on the site is served by other companies, and we cannot rewrite their code from here.

• Checkout and payment. The checkout is hosted by Shopify, and the payment fields inside it belong to the payment providers. We choose what appears there but not how it is built.
• Customer reviews. Review content and the widget that displays it come from a third-party app.
• Embedded media and maps, where a page uses them.

We choose suppliers with accessibility in mind and we pass problems on to them when you report them. We also keep a route around every one of them: if any third-party element blocks you, we will complete the step for you by email or by phone, including taking payment another way.

If something on this site stopped you, we want to hear about it — a report from someone who hit the wall is worth more than another automated scan.

Write through the contact page or email [Email]. If you can, tell us:

• the address of the page, or what it is called;
• what you were trying to do;
• what happened instead;
• the browser, device and any assistive technology you were using.

Any one of those is enough to start. We acknowledge every report within five working days, and that reply will say either that it is fixed, or when we expect to fix it, or honestly that it is a bigger job than we can date yet. If a fix will take time, we will describe the way round it in the meantime.

If you are not satisfied with our answer, say so and it will be looked at again by someone else here. Depending on where you live, you may also be able to take an accessibility complaint to a national enforcement body; tell us and we will point you to the right one rather than make you search.

Nobody should be locked out of a purchase by a page we have not fixed yet. There is always another way in.

• By email. Write to [Email] with the finish you want and where it should go. We will confirm the price, take payment through a secure link or an invoice, and send you the tracking number when it leaves. No account needed.
• By telephone. Call [Phone], [Opening hours]. We will walk through the options, place the order for you and read the confirmation back before anything is charged.

Whichever route you use, the terms are exactly the same as ordering on the site: free shipping over $50, dispatch within 48 hours, 30 days to change your mind, and the two-year warranty on the mechanism, the shell and the printer. See the warranty page and the shipping and returns page for the detail.

If you would rather have the product information in another form — the specifications as plain text, or the app instructions written out step by step — ask and we will send it.